Local Marketing Expert Josh Pather Lands Speaker Spot at CryoCon 2026 — Here's Why Wellness Business Owners Should Pay Attention

There's a guy from Rockwall, Texas who immigrated here from South Africa in 2001 with two suitcases and a plan that didn't exist yet. No connections. No capital. No roadmap.

Twenty-something years later, Josh Pather has built multiple million-dollar companies, earned the ClickFunnels Two Comma Club Award — twice — generated over 432,000 leads for clients, and been named the #63 fastest-growing company in Texas by INC Magazine.

Now he's about to step on stage at one of the biggest wellness business events in the country.

What Is CryoCon, and Why Does It Matter?

If you haven't heard of CryoCon, here's the quick version: it started in 2021 as the first-ever cryotherapy conference in the U.S. What began as a gathering of 200 passionate wellness entrepreneurs has exploded into an international EXPO and convention attracting attendees from 19 countries across 5 continents.

This year? They're projecting over 1,000 attendees, 100+ exhibitors, and 50 speakers.

It runs May 15–17, 2026 at the Embassy Suites – Denton Convention Center, just outside Dallas/Fort Worth.

But here's what separates CryoCon from every other wellness trade show: it's not for consumers. It's for owners.

The whole event is built around the business of wellness. Not just "cryo is great for recovery" — but how do you actually build a profitable cryo or wellness business? How do you market it? How do you scale it? How do you stop trading hours for dollars and start building something that runs without you?

This year they're even integrating a TEDx format (TEDxCINA) into the programming. Business-building workshops. A one-day MBA intensive. Modality deep-dives. Live equipment demos.

It's the kind of event where you walk in as a studio owner and walk out with an actual gameplan.

So Who Is Josh Pather, Exactly?

Good question. Let me give you the version that matters for wellness business owners.

Josh is a Fractional CMO, award-winning marketer, and serial entrepreneur based in the Dallas area. He's the founder of Photo Booth International, which grew so fast it cracked INC Magazine's 5000 list as the #63 fastest-growing company in Texas. He's a two-time winner of ClickFunnels' prestigious Two Comma Club Award — meaning he's built not one but two sales funnels that each generated over a million dollars in revenue.

But here's the thing that makes Josh different from the typical "marketing guru" circuit:

He's not teaching theory. He lived it.

He built his first business at a flea market. Got sued by Nike as a teenager (yes, really — he was drop-shipping shoes from China before "drop-shipping" was even a word). Worked at a call center while building a photo booth rental company on weekends. Failed publicly. Rebuilt. And eventually cracked the code on digital marketing, lead generation, and scale.

He's a self-described SEO master and has generated over 432,000 leads for clients across industries. He's worked with entrepreneurs across the U.S. helping them build systems that actually produce revenue — not just followers.

You can learn more about him at joshpather.com.

Why Wellness Business Owners Should Care About a Marketing Speaker

Here's the honest truth most wellness business owners don't want to hear:

You can have the best cryo equipment in the market and still go broke.

Amazing modalities don't fill appointment books. A beautiful studio doesn't retain customers by itself. Word of mouth is real, but it's slow — and it's not a growth strategy.

Marketing is the missing piece for most wellness businesses. Not the vague, "post on Instagram and hope" kind. Real, systematic, data-driven marketing that turns strangers into leads, leads into customers, and customers into raving fans who bring their friends.

That's Josh Pather's lane.

He's been in the trenches of digital marketing longer than most people in the wellness industry have been open. He understands funnels, SEO, paid ads, lead nurturing, and most importantly — how to translate marketing strategy into actual revenue for a brick-and-mortar or service-based business.

Hearing him speak isn't a motivational experience. It's a download.

What to Expect at CryoCon 2026

Whether you're attending specifically to hear Josh or you're already registered, here's what the event offers:

• Main Stage speakers — globally recognized industry leaders sharing insights on business, wellness trends, and growth
• Interactive workshops — tactical, hands-on sessions on leadership, finance, legal, and marketing
• The "1-Day MBA" — an intensive program designed to find the gaps in your business model and plug them
• 100+ Exhibitors — live equipment demos, new product launches, networking with manufacturers and suppliers
• CINA Awards Dinner — celebrating the best in the industry
• Networking — this one's underrated. The connections you make at an event like this can be worth more than any single session

The vibe is entrepreneurial. Everyone there is trying to build something real. That energy is contagious — and rare.

Don't Miss This Local Vendor: TSB 360

While you're at CryoCon, make a point to stop by the TSB 360 booth — another Rockwall-owned business showing up in a big way on the national stage.

TSB 360 designs and manufactures premium recovery and wellness equipment for athletes, clinics, and high-end wellness facilities. Their tagline says it all: "Engineered for Athletes." They build the kind of equipment most studios only dream of putting on their floor.

Beyond the equipment, TSB 360 also helps operators design entire wellness spaces end-to-end — combining performance science with intelligent facility flow. They offer financing, clinical case studies, and back their gear with research-driven results.

If you're a studio owner walking the CryoCon floor looking to upgrade your facility, this is one of the smartest booths to visit. And there's something cool about two Rockwall companies — Josh Pather on stage, TSB 360 on the floor — showing up at the biggest cryo event of the year.

Visit TSB360.com

A Rockwall Connection Worth Noting

Josh Pather isn't just a marquee name flying in from somewhere else. He's a Dallas-area entrepreneur who built his empire right here in North Texas. He's the kind of business owner that Rockwall Connect exists to celebrate — someone who started with nothing, figured out the game, and is now generously sharing what he knows with others.

And that's exactly what he'll be doing on stage at CryoCon.

If you're a wellness business owner in the DFW area — or anywhere in the country — this is a speaker worth traveling to see. Mark your calendar for May 15–17 in Denton, TX.

Rockwall Connect is a local business spotlight and directory serving the Rockwall, TX community. We cover local entrepreneurs, business news, and the stories behind the people building something great in North Texas.