Local Marketing Expert Josh Pather Lands Speaker Spot at CryoCon 2026 — Here's Why Wellness Business Owners Should Pay Attention

Hey, I'm a guy from Rockwall, Texas. I moved here from South Africa back in 2001. I had two suitcases and no plan. I did not have any friends here. I did not have any money. I did not have a map for my life.

About twenty years later, I am Josh Pather. I started a few companies that made millions. I won the ClickFunnels Two Comma Club Award two times. I helped my clients get more than 432,000 leads. INC Magazine said my company was the #63 fastest-growing one in Texas.

Now, I am going to talk on stage at a big event for wellness businesses.

Josh Pather is a featured speaker at CryoCon 2026.

Come see me Sunday, May 17 at 2:30 PM in the Appaloosa Room. If you run a place for cryotherapy, a health studio, or any business about health, you need to hear this.

• Day: Sunday, May 17, 2026
• Time: 2:30 PM, Main Session
• Room: Appaloosa, Embassy Suites Denton

What Is CryoCon, and Why Does It Matter?

The event goes past "cryo is great for recovery". It shows owners how to build a wellness business that works.

CryoCon started in 2021. It was the first cryotherapy show in the U.S. It used to be 200 people. Now it is a big show with people from 19 countries across 5 continents.

This year, they think more than 1,000 people will come. There will be 100+ booths and 50 speakers.

• May 15–17: 2026 Conference Dates
• Denton, TX: Embassy Suites Convention Center
• 1,000+: Wellness Business Owners
• 19: Countries Represented

It is from May 15–17, 2026 at the Embassy Suites – Denton Convention Center, near Dallas and Fort Worth.

CryoCon is not for customers. It is for business owners.

It is about how to run a health business. We talk about how to make money. How do you find customers? How do you grow? How do you stop trading your time for cash so the business can run on its own?

They have a TEDx part this year. There are workshops, a one-day MBA class, and you can see the machines in person.

It's the kind of event where you walk in as a studio owner and walk out with an actual gameplan.

So Who Is Josh Pather, Exactly?

That is a good question. I will tell you the part that helps wellness owners.

I am a Fractional CMO, a marketer, and I run my own businesses in the Dallas area. I started Photo Booth International. It grew so fast that INC Magazine put it on the 5000 list as the #63 fastest-growing company in Texas. I won the ClickFunnels Two Comma Club Award two times. That means I built two sales funnels that each made more than one million dollars.

But here is what makes me different:

I am not teaching ideas. I did it myself.

I started my first business at a flea market. Nike sued me when I was a kid. I was selling shoes from China before "drop-shipping" was even a word. I worked at a call center while I built a photo booth company on the weekends. I failed, then I built it back. I learned how to find leads and grow.

• 432K+: Leads generated for clients
• 2×: ClickFunnels Two Comma Club
• #63: Fastest-growing in TX (INC)

I am an SEO pro. I made more than 432,000 leads for my clients. I help owners in the U.S. build systems that make money, not just followers.

You can learn more about me at joshpather.com.

Why Wellness Business Owners Should Care About a Marketing Speaker

I am not a typical "marketing guru". I share what worked in real businesses.

This is not the "post on Instagram and hope" kind of marketing. It is a real plan.

Here is the truth that most owners do not want to hear:

You can have the best cryo equipment in the market and still go broke.

Great machines do not fill your book. A nice studio does not keep customers on its own. Word of mouth is nice, but it is slow. You need a real plan to grow.

Marketing is what most wellness businesses are missing. You need real, data-driven marketing. This turns strangers into leads, and leads into customers who bring their friends.

That is my job.

I have done digital marketing for a long time. I know funnels, SEO, paid ads, and how to get new clients. I know how to turn that work into actual money for your shop.

Hearing me speak isn't a motivational experience. It's a download.

What to Expect at CryoCon 2026

If you are coming to see me or just going to the show, here is what they have:

• Main Stage speakers — Big names sharing how to grow your business
• Interactive workshops — Hands-on help with leadership, money, and marketing
• The "1-Day MBA" — An intensive program to find the holes in your business and fix them
• 100+ Exhibitors — New machines, demos, and meeting manufacturers
• CINA Awards Dinner — Celebrating the best in the industry
• Networking — You can meet people and make connections that help more than any session

The vibe is all about being an entrepreneur. Everyone there is trying to build something real. The energy is great.

Don't Miss This Local Vendor: TSB 360

When you are at CryoCon, stop by the TSB 360 booth. They are also from Rockwall and are doing big things on the national stage.

TSB 360 makes recovery and wellness gear for athletes and clinics. TSB 360 also helps operators plan full wellness spaces from start to finish. Their tagline is "Engineered for Athletes." They build the kind of gear most studios wish they had.

What TSB 360 Builds

• NextGen Pro 2.0 — Full-spectrum LED bed with red, blue, green, and infrared light therapy
• Cryo Q One — Electric cryotherapy chamber for home or commercial use
• Body Shape (V1 & V2) — Treadmill with red light, infrared, aromatherapy, and vacuum therapy
• Longevity Bed — PEMF, red light, infrared, hot gemstone, and acoustic therapy in one unit
• Halo Renew Capsule — Red light, heat, oxygen, aromatherapy, and salt therapy
• Dry Float Bed — Float therapy with sensory deprivation and cryotherapy combined
• Cycle Shape — Reclining bike with red light, infrared, aroma, and vacuum therapy

They also help shops plan their space so everything flows well. They offer financing and have research to back up their gear.

If you are walking the floor to upgrade your shop, go see them. It is cool to have two Rockwall companies — me on stage and TSB 360 on the floor — at the biggest cryo event of the year.

Visit TSB360.com

A Rockwall Connection Worth Noting

I am not just someone flying in from out of town. I am a Dallas-area business owner who built my stuff right here in North Texas. I am the kind of owner that Rockwall Connect likes to talk about — someone who started with nothing, learned the game, and is now sharing what I know.

That is what I will be doing on stage at CryoCon.

If you own a wellness business in the DFW area, or anywhere else, you should come see this. Mark your calendar for May 15–17 in Denton, TX.

Catch Josh Pather Live at CryoCon 2026

Sunday, May 17 · 2:30 PM · Appaloosa Room

Embassy Suites Denton Convention Center · Denton, TX

Get CryoCon Tickets Learn About Josh

Rockwall Connect is a local business spotlight and directory serving the Rockwall, TX community. We cover local entrepreneurs, business news, and the stories behind the people building something great in North Texas.